LeasePlan is one of the world's leading leasing companies, with 1.9 million vehicles in over 30 countries.
Challenging times call for agile responses. That's why LeasePlan launched FlexiPlan: a flexible short-term leasing solution. Our challenge was to create a story and a creative video that would help the company to publicize the product.
We thought that centering the story on a character would be the best solution, so we “invented” Tiago to create greater empathy with the audience. We used illustration and motion graphics animations for a surprising end result!